Conduent Marketing Manager - Research Triangle Park, NC in Raleigh, North Carolina
Marketing Manager - Research Triangle Park, NC
Conduent is the world's largest provider of diversified business process services with leading capabilities in transaction processing, automation, analytics and constituent experience. We work with both government and commercial customers in assisting them to deliver quality services to the people they serve.
We manage interactions with patients and the insured for a significant portion of the U.S. healthcare industry. We are the customer interface for large segments of the technology industry and the operational and processing partner of choice for public transportation systems around the world.
Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both our clients and their constituents. Learn more at www.conduent.com .
Position: Marketing Manager
Travel Required: Less than 20%
Reports To: Senior Director of Marketing, Consumer and Industrials Sector
Do you have a passion for helping brands grow sales pipeline through well-executed strategic marketing programs? Are you a high-performing professional with excellent writing and program management skills? If so, you might be a great fit for our team. We are looking for a self-starting Marketing Manager to help us develop and run marketing programs for our Consumer and Industrials business sector. The ideal candidate for this position has a positive attitude, a tireless work ethic in an environment of constant change, an enormous amount of curiosity and an insatiable appetite for learning and growth.
Create engaging content and cross-platform marketing programs designed to convey our value proposition and position Conduent for consideration.
Map out content strategies that support and extend marketing initiatives for all channels including online, social media, email, video and in-person events
Define and help execute key industry-specific demand generation campaigns in targeted markets and within targeted accounts; develop campaign strategies and themes, map different content types (“snackable” short form, long form, etc.) to different buyer stages
Ensure effective, branded marketing communications including the company website, print communication, and advertising for assigned industries.
Develop and manage Account-Based Marketing programs within defined accounts.
Collaborate effectively with sales, operations, business leadership, and external agencies.
Develop and maintain strong understanding of competitive landscape to ensure appropriate management and execution of marketing and branding messaging in each market segment and industry.
Proactively track, monitor, and analyze how the various marketing programs and initiatives are driving leads and building brand awareness.
Other marketing responsibilities could include some social media marketing activities (15%) and seasonal events planning and execution.
Desired Skills & Experience
5 years of relevant marketing experience required with 3 years’ experience with creating and running content marketing and demand generation campaigns
Strong communication and interpersonal skills, including excellent writing skills
Must have knowledge and experience marketing technology and business services to multiple industries. Our business group covers the following industries:Telecom, Media & Entertainment, Technology, Automotive/Aerospace/Defense, Retail/Hospitality/Travel, Manufacturing, Energy/Utilities.. Experience with marketing to two or more of these industries is required.
Social media savvy and strong familiarity with the tone of social media (transparent, authentic); blogging experience is a plus
Experience with Salesforce.com, DOMO, webinar platforms and marketing automation tools like Marketo
A willingness to embrace change and experiment with new ideas
Demonstrated ability to manage delivery of projects in a cross-functional environment as well as the ability to multi-task in a multi-cultural environment
Ability to work independently and with various levels of management in our group
BA/BS in Marketing, Communications, or Liberal Arts (MBA in marketing or communications is a plus)
Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the "Submit" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form .
Primary Location United States-North Carolina-Raleigh
Organization Conduent Corporate
Unposting Date Ongoing
Req ID: 17033256